Brand Use Guidelines

List all terms and policies

Learn about our general guidelines and policies on using TeachBoost's name, brand, logos, and trademarks on your website or print materials. If you're interested in making use of our marks in any way not covered here, please contact us.

Media kit

What is TeachBoost?

When describing the TeachBoost in an article or email, please feel free to use this ready-to-go description:

TeachBoost is a cloud-based evaluation and feedback platform. It’s designed to help K-12 schools, districts, and coaches nurture great educators and foster a more human and cooperative professional development process. With a suite of observation, coaching, and reporting tools that work together or alone, TeachBoost can fit into any existing PD workflow or create new ones for organizations of all sizes. At the district level, TeachBoost offers real-time, comprehensive insights into the quality of instruction and educator development across buildings and networks.

Who uses TeachBoost?

TeachBoost Pro and Coach are used in 46 states and 6 countries. A couple of our flagship implementations include the NYC Department of Education, Oakland Unified School District, IDEA Public Schools, and Rocketship Schools. TeachBoost Pro and Coach are “framework-agnostic” platforms that power schools and districts with many different systems, rubrics, and workflows.

Our name

TeachBoost is always one word and is spelled with a capital “T” and “B”; the only exception to the capitalization is when writing our domain name:

Our tagline

A Great Teacher for Every Classroom

Assets & design requirements

The TeachBoost marks include the TeachBoost name and logo, as well as any word, phrase, image, or other designation that identifies the source of any of TeachBoost’s products. We absolutely encourage you to use and distribute them! We just ask that you follow our design and display guidelines below and that you do not use them in any way that would create confusion.

The TeachBoost logo is made up of the rocketship bookmark—our “logomark”—and the “logotype,” or “TeachBoost” set in Signika . The logomark has a 5:7 aspect ratio (the standard display size is 30px wide and 42px high) and the logotype uses 28px/22pt Signika in semibold weight at that display size. Please keep these two marks together as our full logo whenever possible and do not stretch or skew the logo or any of the individual marks.

White backgrounds
Light backgrounds
Dark or photo backgrounds

When displaying the logo on a white or light background, the mark should be transparent and the type should be our black text, #223344. On a dark background, photo, or when there’s too much contrast between the background and our color logo, please use the appropriate monochromatic mark and text in black or #fff.


You may also use our logomark by itself when convenient or if design space dictates. Similarly, use the default red logomark on white or light backgrounds and a monochromatic version on a background with a darker color, a color that clashes with the logo, or complexity/visual interest.

Do not use just the rocket itself anywhere and do not replace the rocket with any other symbols, images, brands, or logos. If you’re including the TeachBoost logomark along with other brand logos, please use an appropriate margin of about 50% of the size of our mark.

App icons

Our app icons and social media icons eschew the bookmark and simply place our rocket inside of whatever dimensions the platform calls for. This is often a rounded square but also includes circles or regular squares. We have a variety of pre-rendered app icons on our Github repository .

Other logo guidelines

Please do not use any other logo or mark other than those presented here to represent TeachBoost. We also kindly ask that you do not:

  • Rotate the logomark, distort it, or move it closer or further away from the logotype (i.e., keep the proportions);
  • Add any special effects or change the colors;
  • Print over top of the logo or marks, or otherwise obstruct them;
  • Use a word other than TeachBoost in our logotype next to our logomark.


We use our color palette alongside our name and marks to establish the TeachBoost brand. These colors also serve to guide our users in our products as well and help create a consistent experience.


Juniper 100 #e8f0ff
Juniper 300 #589cfc
Juniper 500 #0e71ff
Juniper 600 #005bdd
Juniper 700 #004d93
Juniper 900 #113555


Sweetgum 100 #dfd9f1
Sweetgum 300 #a5a3e1
Sweetgum 500 #736be3
Sweetgum 600 #5254b1
Sweetgum 700 #393c99
Sweetgum 900 #202270


Lilac 100 #c2f4ff
Lilac 300 #7ce8ff
Lilac 500 #00cfff
Lilac 600 #00b9e5
Lilac 700 #006b90
Lilac 900 #003e5e


Apple 100 #d0f3df
Apple 300 #98e7ba
Apple 500 #1bc47d
Apple 600 #0caf6b
Apple 700 #00844d
Apple 900 #004428


Wormwood 100 #ced4da
Wormwood 300 #678
Wormwood 500 #456
Wormwood 600 #345
Wormwood 700 #234
Wormwood 900 #123


Poplar 100 #fff9e6
Poplar 300 #fff5a2
Poplar 500 #ffe37e
Poplar 600 #ffd94d
Poplar 700 #ffb200
Poplar 900 #b07b00


Maple 100 #fed3d9
Maple 300 #ff9db2
Maple 500 #ef5777
Maple 600 #d23a5b
Maple 700 #a31f3d
Maple 900 #760c23


Text #234

The colors above are arranged in our preferred order of use and indicate when to use white or dark text. Our 2-color pairings are:

  • Juniper and Poplar

  • Sweetgum and Apple

  • Lilac and Wormwood

  • Maple and Ash


For both web and print, we use Catamaran at extrabold for titles and headings and Open Sans for body copy. Our logo is set in Signika at semibold.

All of these fonts are free to use: Catamaran and Signika are distributed under the wonderful Open Font Licens 1.1 and Open Sans is distributed under the Apache 2.0 license.

Brand use policies

This policy explains how you may use TeachBoost’s logos, trademarks, and other brand assets, as well as how you may reference TeachBoost and our products and services in text and pictures. If you wish to use any brand asset in a manner not provided for or authorized by this policy, please contact us and we’ll work with you. If you already have an agreement with TeachBoost covering the use of our brand assets, you do not need to submit a request for the rights you already have under that agreement.

This policy is composed of the Usage Rules below and the Design Requirements above (which detail how you must visually present our brand assets). Copies of our brand assets can be downloaded from this page or our GitHub repository .

Non-commercial use

You may use our brand assets for non-commercial purposes, including in connection with academic research. For commercial uses, such as including our brand assets in a product for sale, please request our permission. We may require you to stop using our brand assets if we believe that your use falls outside these rules or the scope of any permission we give you.

Do’s and Don’ts

Please abide by the following additional guidelines:

  • Don’t imply an association that doesn’t exist. Don’t use our brand assets in a manner that suggests any type of association, affiliation, partnership, sponsorship, or endorsement by TeachBoost, or in a way that can be reasonably interpreted to suggest editorial content has been authorized by, or represents the views or opinions of TeachBoost or its personnel. We suggest that you include a disclaimer of association or endorsement where appropriate (e.g., “TeachBoost is not associated with, nor does it endorse or sponsor this website.”).

  • Keep our brand clean. Don’t use our brand assets in conjunction with any content associated with gambling, pornography, or illegal activities.

  • Use our brand assets civilly. Subject to fair use exceptions, don’t use our brand assets in a way that disparages TeachBoost or its business, or in a way that is deceptive, harmful, obscene, unfair, defamatory, infringing, or otherwise objectionable.

  • Don’t combine our name with yours. Don’t combine our name or brand assets with your name, marks, or names of products.

  • No “TeachBoost” in titles. Don’t use our name as part of the title of your blog, book, or website.

  • No confusingly similar uses. You must not attempt to obtain ownership rights in our brand assets, or any confusingly similar approximations, whether by trademark registration, domain name registration (including second-level domain names), or otherwise.

  • Comply with our terms of service and use. You must also use our brand assets in accordance with our Terms of Use , Acceptable Use Policy , and Privacy Policy .


If your screenshots of the TeachBoost platform or application screens/elements contain the personal information of third parties, you may need to get the written consent of the relevant third parties before publication is permitted.

You may not display ad copy on screenshots of TeachBoost.


We don’t permit the use of our brand assets on physical goods. If you’d like some TeachBoost merchandise, please contact us and we’d be glad to hook you up!


Where appropriate, include an attribution statement in your trademark and copyright notices when using our trademarks. TeachBoost’s trademarks (such as TeachBoost, the “A Great Teacher for Every Classroom” tagline, and any logo versions of those marks) are owned by Schoolbinder, Inc. and its affiliates and/or subsidiaries in the United States and other countries.